Marc Jacobs, Daisy perfume advert

"Daisy" by Marc Jacobs is almost 'displayed' on a young woman who seems to be wearing underwear or a bikini. She is lying down on a grassy field which gives the advertisement a sense of nature. The young woman's pale skin looks very bright and this could be done by certain lighting to make her stand out against the duller, dry grass.

As the girl is very bare and revealing her body, it gives the advert a hint of sexual influence. However, the daisies on the actual perfume itself makes the advert and girl seem innocent and delicate. Her gentle hands rest and support the over-sized perfume, which adds to tenderness and perhaps naivety. Even more, the girl looks a bit vulnerable as she is in a very open position, with one of her legs bent and another lying down.
The impression the perfume has on the audience could be that if you wear the fragrance, you will feel naturally beautiful and happy. A daisy is a simple but delicate, pretty flower so it could be connoting, 'a simple squirt of this perfume and you will feel like the girl looks'. This is because, the model seems very relaxed and peaceful; untroubled. The advert could be on some level, encouraging natural, organic beauty.
The perfume advert is very radiant and charmingly sweet in contrast to my other perfume advert. The Armani advert is a lot more sexy and possibly for older audiences of women, whilst the Marc Jacobs one is a lot more pure and maybe targeting younger women. However, in both adverts, the women make you feel as though you want to be them. One feeling extremely confident, sexy and glamorous and the other feeling youthful (as she looks younger), cheerful and beautiful. The younger woman looks cheerful as her skin is quite luminous and she is smiling, in a relaxed position.
The perfume bottle looks quite out of place as it is an exaggerated size, but helps to draw the audience's attention and think it is an attractive bottle/design. I think it is a nice idea of taking the photograph in a field as it makes the daisy bottle look more as though it belongs there. I noticed that the colour of the perfume is similar to the tan colour of some of the grass, so it almost emerges into it's surroundings. Therefore the daisies are perceived as be striking and links all the things together, the name of the perfume and the whole idea.
The anchorage is very simple indeed. The creamy, white colour covering most of the advert makes it have a very unfussy and calm tone. Against this, the black writing (uppercase) font is plain and bold. It is very short and snappy so that adds to its' simplicity and makes it easy to remember. The font looks quite informal but makes a statement. "Daisy", "Marc Jacobs" and "The New Fragrance for women" are all in uppercase so it makes the impression that the labels/names are all important for you to read.

By looking at thirds, it is very similar to the Giorgio Armani advert,

(grid lines not very accurate but give a rough idea).

The young woman is laying down, and the first horizontal line goes through her, showing how she is one of the main focuses. The second top grid is another focus point, with the perfume sitting in that particular grid.

The brand and maker of the perfume appears to be another focus (as you'd expect) as it is in one of the centre grids, almost mirroring the perfume -to suggest a link perhaps. This is a very clever idea when trying to make specific focusing points.